Only the Best Will Do!
- Sally Barker
- 5 days ago
- 2 min read
Great People Are the Engine of Your Sustainability Strategy

After more than 25 years in recruitment, very little surprises me anymore, except how often the same mistakes repeat themselves across industries. One truth has stood the test of time: you can’t build a high-impact strategy without high-impact people.
Too often, I see organisations pour significant investment into strategy, only to stumble at implementation, handing execution to whoever happens to be available. Sustainability hiring, in particular, is still treated like a side project. Companies play it safe, tick boxes, and hope it will all come together. It rarely does.
The outcome? Underwhelming results, wasted budgets, and lost momentum.
A single poor ESG hire doesn’t just cost money, it costs credibility. It slows progress, weakens culture, and dilutes ambition. But the right hire? That person can transform a business. They bring vision, commercial credibility, and the ability to turn sustainability from a compliance exercise into a genuine competitive edge.
The challenge is that traditional recruitment simply isn’t keeping pace. The ESG talent market is evolving fast, but hiring practices remain slow, reactive, and surface-level.
That’s why, at The Vyne, our recruitment capability is an extension of our consultancy, it’s not a separate service. We believe the success of any sustainability strategy depends on the people charged with delivering it. By combining deep strategic insight with decades of talent experience, we ensure our clients don’t just design bold sustainability ambitions but have the leadership and operational capability to make them real. It’s where strategy meets execution and where the right hires turn intent into impact.
We’ve torn up the old playbook.
We don’t just fill roles.
We work with you to understand your strategy.
Then connect mission-driven organisations with the most exceptional sustainability talent in the market.
We challenge assumptions. We go deeper. And we deliver hires who that drive real, lasting impact.
Because:
• We don’t match CVs -we align purpose with performance.
• The wrong ESG hire can cost up to 5× their salary.
• We’ve built a community of Sustainability operators, visionaries, and disruptors - and we know who’s ready to lead.
Only the best will do, for your brand, your impact, and your future.
If you’re serious about Sustainability outcomes that actually move the needle, it’s time to be just as serious about who you hire to deliver them.
Let’s raise the standard!
SB





Comments